Monthly Archives: January 2015

Ever Wonder Why Some Websites Never Deliver Results?

I think we can all agree that in this stage of age having an online presence is a must for any business. Creating a website, however, has become an easy and manageable task even for every day folks with little or no experience in the art of web design and marketing. Given this, some tend to think that putting together a few pretty pictures and a list of products and services is all it takes to make it in the heavily populated and competitive web.

Well folks, if  it was that simple there wouldn’t be so many design and marketing firms out there specializing in intricate process of designing, developing and properly populating websites with the content and necessary components to yield results. Below, we outline some principles and proven strategies to help you make your website memorable, engaging and, more importantly, successful.

Mobile Responsive

Intuitive User Experience

Customer-focused content

Design around specific goals

actions you would like visitors to take

Recommended reading list for designers.

The Quest For Knowledge And Inspiration

It has been said that reading is to the mind what exercise is to the body. A good book is like a good instructor, it provides inspiration and sound information to guide you in your quest for knowledge and solutions.

If your current reading habits only include tweets, Facebook updates and microwave meal directions you ought to consider carving out some time in your schedule to read some more substantial material.

I find the act of reading helps me improve my focus and concentration. It also stimulates my quest for knowledge and helps me in learning to read between the lines, connect the dots and pay attention to details.

When it comes to technology, I find books to be essential in keeping current. Reading is an opportunity to challenge the mind to stay sharp and creative. If you need a good place to start, below is a list of recent books I have read which I are both useful and inspirational.

Slide:logy: The Art and Science of Creating Great Presentations by Nancy Duarte

lide:logy: The Art and Science of Creating Great PresentationsThis book is full of practical approaches to visual story development that can be applied by anyone. It combines conceptual thinking and inspirational design, with insightful case studies from the world’s leading brands.

Pro Secrets: To Dramatic Digital Photos by Jim Zuckerman

Pro Secrets: To Dramatic Digital PhotosThis book reveals a lifetime’s worth of tricks and techniques for taking photos with that huge WOW factor. The author reveals which editing tools bring out a photograph’s hidden assets, how to pan the camera to control the appearance of movement, and many other useful techniques.

Presentation Zen: Simple Ideas on Presentation Design and Delivery by Garr Reynolds

Presentation Zen: Simple Ideas on Presentation Design and DeliveryThis book challenges the conventional wisdom of making slide presentation in today’s word and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations.

The Myth of Multitasking: How Doing It All Gets Nothing Done by Dave Crenshaw

The Myth of Multitasking: How Doing It All Gets Nothing DoneThe book presents, through a fictitious case study, evidence that the concept of multitasking is not as productive as we have been led to believe. In fact, the authors explains that what we think as multitasking is really switchtasking and it proofs to be quite an inefficient way to conduct business.

Tribes: We Need You to Lead Us by Seth Godin

Tribes: We Need You to Lead UsThe book argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea. Tribes, Godin says, can be within or outside a corporation, and almost everyone can be a leader; most are kept from realizing their potential by fear of criticism and fear of being wrong.

Email, The Manual: Everything You Should Know About Email Etiquette by Jeffrey Steele

Email, The Manual: Everything You Should Know About Email Etiquette, Policies and Legal Liability Before You Hit SendWith clear examples of the inherent liability an email carries, this book manual provides guidance as to how to think, compose and manage emails in a world where digital communication is no longer private

Click: What Millions of People Are Doing Online and Why It Matters by Bill Tancer

Click: What Millions of People Are Doing Online and Why It MattersA great inside look at the unpredictable and sometimes predictable waves of online traffic. His examples and analysis help us better understand our commutative online behavior in searching for what is hot and what is just about to become popular.